杏吧原创

09/26/2017
By Ed Brennen

In a world that鈥檚 becoming increasingly data-driven, consider these numbers: There were more than 2,000 Boston-area jobs recently posted on Indeed.com seeking applicants with skills in Salesforce, the nation鈥檚 leading customer relationship management (CRM) platform. And in the next five years, it鈥檚 projected that more than a half-million new jobs will be created across the U.S. that leverage Salesforce platforms.

鈥淣o matter what your area of concentration is 鈥� business, sciences, engineering, health care 鈥� learning about Salesforce will help you prepare for co-ops, internships and jobs after graduation,鈥� says Manning School of Business Dean Sandy Richtermeyer.

To give UMass Lowell students hands-on experience with the CRM platform 鈥� and get a leg up in the job market 鈥� the Manning School recently partnered with Salesforce to train students using .

鈥淲e鈥檙e excited to integrate Trailhead into our curriculum and educate our students about the amazing opportunities in the Salesforce ecosystem,鈥� Richtermeyer said as the Manning School kicked off the program with a 鈥淪alesforce Day鈥� featuring executives from the company and corporate partners that use the technology.

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While the Manning School is the driving force behind the partnership, Trailhead is open to students from any academic discipline who want to access Salesforce training and certification. Once registered, users choose from hundreds of gamified 鈥渢rails鈥� that teach the core CRM application, as well as other products such as app building and digital marketing. Every time a user completes a trail (some take a few minutes, while others take several hours), they earn an online badge that can be added to their LinkedIn profile.

鈥淚t鈥檚 a fun and engaging way to take bite-sized chunks, absorb the knowledge and build your mastery,鈥� says second-year MBA student Barry Pease, who already has 50 badges on his LinkedIn profile. After seeing how many companies are seeking candidates with Salesforce experience, Pease enrolled in Trailhead on his own last year. He鈥檚 happy to see the Manning School formally introduce the program to all students.

鈥淪alesforce is going to become ubiquitous throughout most jobs,鈥� Pease predicts. 鈥淵ou need to understand the platform, just like you understand Word and Excel. You have to know what Salesforce is running to help you be productive.鈥�

Among the Salesforce executives to visit campus for the kickoff was alum Vala Afshar 鈥�94, 鈥�96, who earned his bachelor鈥檚 and master鈥檚 degrees in electrical engineering from the Francis College of Engineering. After 20 years in software development, customer support and marketing, Afshar became chief digital evangelist at Salesforce in 2015.

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鈥淒ata is the new oil,鈥� Afshar told students during a talk on digital business disruption at a packed Alumni Hall. 鈥淩egardless if you鈥檙e taking classes on North Campus or South Campus, software is eating the world 鈥� and data and artificial intelligence are eating software. 鈥� There are technology megatrends that are going to impact every industry, every business. It doesn鈥檛 matter what you study; you are going to be exposed to these technologies.鈥�

Bianca Corey, a sales and marketing operations specialist at Burning Glass Technologies in Boston, had to take a crash course in Salesforce when she joined the job-market analytics firm. She says students should learn the CRM platforms 鈥渁s fast as possible鈥� 鈥� before entering the workforce.

鈥淚t鈥檚 a newer thing to expect job candidates to have,鈥� Corey says. 鈥淚f you can show that you have these tools, then we can throw you on projects right away.鈥�

To help introduce newbies to the technology, the Manning School created a team of eight Salesforce Student Ambassadors that got a jumpstart on Trailhead over the summer. Students were also invited to participate in a Manning School social media contest (grand prize: the chance to co-author a with Afshar) and a nationwide Salesforce student competition (grand prize: a free trip to the company鈥檚 鈥淒reamforce鈥� event in San Francisco).

One of the ambassadors, senior management information systems major Pranav Nagrecha, got Salesforce experience last year through his co-op job with the university鈥檚 Information Technology office.

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鈥淚 consider myself lucky to have had my hands on it before everyone else did,鈥� says Nagrecha, who already has 49 badges and is aiming to become Salesforce-certified by December. 鈥淭here are so many ways the software can be used and molded. Hospitals, colleges 鈥� anyone uses it.鈥�

Thanks to the university鈥檚 CRM strategy, there are already more than 200 Salesforce enterprise users across campus. As an IT co-op, Nagrecha helped the Undergraduate Admissions office integrate the CRM into its work.

鈥淏eyond just how we use it as a connected campus, it is by far the leading CRM software out there,鈥� says Michael Cipriano, associate vice chancellor for information technology and chief information officer.

Associate CIO Lori Dembowitz, who organized the Salesforce Day along with Senior IT Program Manager Nancy Fowler, says integrating Salesforce into academics is a 鈥減erfect fit.鈥�

鈥淗aving our students learn this cutting-edge technology really powers innovation,鈥� she says.