At a Glance

Year: 鈥24
Major: Business (Management and Analytics and Operations Management)
Activities: Management Society, Beta Gamma Sigma international business honor society
Why UML? 鈥淚 wanted to be close to home, and cost was also a factor.鈥

Business Administration BS

Gain the analytical and problem-solving skills that employers seek with UMass Lowell's business administration major.

Business major Jonah Burnham chose to attend UMass Lowell for a deeply personal reason: His mother, Nancy, was battling lymphoma, and he wanted to stay close to home in Concord, Massachusetts.

鈥淭he idea was that I could go to class and then come home and be there to help out, just be a good son,鈥 he says.

But in January of 2020, midway through his senior year of high school, Burnham lost his mother to the disease.

Now, Burnham needed to be close to home so that he and his older brother, Noah, could comfort their father, Luke.

鈥淚t was important to have people around him,鈥 says Burnham, whose world was turned upside down again a few months later by the COVID-19 pandemic.

Determined to start college as planned, Burnham began taking courses remotely that fall in the Manning School of Business.

鈥淚t was a challenge,鈥 he says. 鈥淭he pandemic put a unique strain on everyone, because nobody knows what everybody else is going through.鈥

While Burnham prefers in-person to virtual learning, he was able to make close connections over Zoom with several faculty members, including Assoc. Teaching Prof. Deb Casey, Asst. Teaching Prof. Elise Magnant and adjunct Kevin Willett.

鈥淚t鈥檚 been very helpful to have professors that I can just talk about life with,鈥 he says. 鈥淭hat鈥檚 the kind of people that UMass Lowell attracts.鈥

Burnham鈥檚 interest in business began at age 14, when he started working as a bagger at a hometown grocery store. By the time he started college, he was working full time as assistant store manager, managing payroll and ordering supplies.

鈥淏usiness, for me, is depth of knowledge in a specific area, and then breadth of knowledge everywhere else,鈥 says Burnham, who chose concentrations in management and analytics and operations management.

In the summer before his senior year, Burnham got a financial analyst at TJX Companies, working on the corporate logistics finance team. One of his initiatives was to increase shipping efficiency by maximizing the merchandise on pallets. By adding an extra 18 inches of height to the pallet loads at 50 stores, Burnham鈥檚 team forecast that the company could save $1.8 million annually.

鈥淚 was an intern, but I was right there in the action,鈥 says Burnham, whose desk was just outside the office of the senior executive vice president. 鈥淏eing able to take the textbook knowledge and apply it to the practical world really completes the picture.鈥

Burnham is continuing for his MBA in the Manning School, where he will serve as president of the . He is also a member of the Beta Gamma Sigma international business honor society.

鈥淚 wouldn鈥檛 change my experience at UMass Lowell for anything,鈥 says Burnham, who went from 鈥渁 nervous and introverted high school student to someone who has the confidence to have a conversation with anyone.鈥

As Burnham prepares for a traditional graduation ceremony that he missed out on in high school because of the pandemic, he can鈥檛 help but feel a sense of pride.

"The person I am today was crafted by my mother, and I know that she would be extremely proud of who I鈥檝e become,鈥 he says. 鈥淎nd I know that I want to continue to live in a way that makes her proud.鈥

Advice to Students

Jonah Burnham.

鈥淏e open to being uncomfortable. It can be hard, but small steps in any direction that might put you out of your comfort zone are vital to change your perspective. Even if it鈥檚 stopping by a professor鈥檚 office to talk for two minutes instead of communicating by email, do it. You鈥檒l see that it鈥檚 not too bad.鈥